We know you are all used to paying next to nothing for a little sweet treat. We get it... We love a good deal, just like the next guy. We also get that it might be hard to understand why our artisanal caramel costs more than the ones you find in the grocery store bulk bin. Let’s just cut to the chase here; this is a situation where you ACTUALLY get what you pay for.
Some Food for Thought:
- It’s cheap to “grow” and process corn syrup and refined white sugar.
- Those, and lots of chemicals, are the primary ingredients in most candy.
- It is cheap to mass-produce and distribute factory foods.
- Cheap, genetically modified, highly processes sugars are truly awful for the human body as well as the environment.
- Cheap, genetically modified, highly processed sugars don’t have a lot of flavor, they are just plain sweet and cloying.
Conversely…
- It’s not cheap to sustainably grow and distribute minimally processed, quality sugars with nutritional value, digestive enzymes, character and flavor.
- It’s not cheap to source those and other real ingredients in the place of chemical stabilizers and preservatives.
- Candy made with real ingredients is real food that is better for the body and the environment.
- Candy made with real ingredients tastes better with more flavor and character.
Conclusion:
If a piece of candy were made with any kind of quality ingredient or craft attention to detail it should cost more money to purchase because is costs more money to make from farm to table.
So, it really comes down to your priorities and your perspective. What is more valuable to you: superior quality or lower price?
We believe the cost is greater, making it more “expensive” to support a food system that harms the planet and is detrimental to consumer health. What do you think?





